Retargeting has long been a staple of digital marketing. We've all seen it in action: you browse a product online, and suddenly that item follows you across the web. But what if we could take that ...

Over the weekend, my son and I were looking at new car options on Edmunds.com. After about 45 minutes on the site, I decided to leave the virtual showroom only to be 'stalked' by car ads for the next ...

I recently caught up on the newest Merkle Digital Marketing Report. One data point stood above the rest as the media relayed the report’s findings: Google paid search spend went up 23% in Q2 2017.

With millions of mobile options in app stores, competition for attention is higher than ever. That's why it's so critical for marketers to engage key audiences to ensure the longevity and visibility ...

Retargeting is one of the most frequently used weapons in a marketer’s arsenal, but a new report strongly suggests that key elements of the retargeting process are broken. More than half (57%)of ...

NEW ORLEANS, LA, UNITED STATES, September 30, 2025 /EINPresswire.com/ -- Digital advertising has shifted dramatically in recent years, with businesses focusing less ...

Most enterprise marketers (88%) say they are already using digital retargeting to re-engage users who haven't converted or purchased on initial visits, according to a recent report from Marin Software ...

LinkedIn is announcing some new features for advertisers — retargeting capabilities tied to video ads and lead-generation forms, as well as new brand safety integrations for the LinkedIn Audience ...

To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models, and data sources. Running multiple ...

As retargeting celebrates its 10-year anniversary, it's interesting to understand its origins and its evolution. Retargeting is exactly what it sounds like — it's the act of targeting consumers who ...

Retargeting has been cited as one of the most powerful performance marketing tools, but 51% of respondents participating in a survey released Tuesday said they only allocate 10% of their monthly ...

EINPresswire/ -- Digital advertising has shifted dramatically in recent years, with businesses focusing less on casting a wide net and more on connecting with people already familiar with their brand.