Sydney Sweeney is taking men's bath products to the next level. On Thursday, May 29, natural body care line Dr. Squatch revealed that it teamed up with the Euphoria actress to create a soap made from ...

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Casting 2 female creators for a paid social media ad shoot for Dr. Squatch’s new mini bundles. The content will mix UGC-style lifestyle footage with elevated studio product visuals. One talent must ...

A limited-edition soap reportedly containing a small amount of Sydney Sweeney's bathwater will go on sale for $8 this week. The Emmy-nominated "Euphoria" star partnered with men's grooming brand Dr.

We hold these truths to be self-evident, that Sydney Sweeney is the new face of Dr. Squatch. The Euphoria actress was enlisted as the “Body Wash Genie” for a series of commercials for the soap brand.

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more discerning than ever. Every weekday we bring you the Ad Age/iSpot Hot Spots, new ...

Ad Age’s 81st annual Agency Report. Links to agency company rankings, stats and analysis from Ad Age Agency Report 2025. Facts and figures on agency employment and revenue.