The new design puts distance between fingers and flame. The BIC EZ Reach Lighter is designed to be the ultimate lighter for all lighting occasions, able to light hard-to-reach places while putting ...

Martha Stewart is partnering up with her friend-turned-business partner Snoop Dogg once more—this time, on a collection of BIC EZ Reach lighters, to help you light candles, fireplaces...and so much ...

The unlikely but completely organic connection between Martha Stewart and Snoop Dogg has defied expectations and remains a fruitful partnership. The pair are now entering into a new partnership with ...