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Unless you've been living under a beauty rock, you probably know about e.l.f. Cosmetics. Known for offering high-quality makeup at wallet-friendly, the beauty company is a go-to for affordable dupes.

Drugstore vs. high-end makeup is a decades-long debate topic in the beauty community. If you were present during the OG beauty YouTuber days (circa 2014 to 2018), you likely spent hours consuming ...

e.l.f. Cosmetics has come a long way as a brand. As a pioneer in affordable beauty, it has always been a trusted training ground for people who wanted to experiment with makeup without breaking the ...