One British filmmaker is making sure consumers know that Christmas magic is made, not purchased, this holiday season. The emotional Christmas ad created by Sam Teale Productions shows a young widower ...

(By Pat Bryson) John Wanamaker is credited with saying, “Half of my advertising is wasted: I just don’t know which half.” Whether or not this is true, we know that successful advertising campaigns ...

Emotional response insights from System1’s Test Your Ad platform and Competitive Edge database reveals the top ten global ads ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Pinterest and System1, a specialist in advertising effectiveness, have ...

Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content ...

Texas Democratic gubernatorial candidate Beto O'Rourke rolled out an ad campaign Saturday featuring tearful endorsements from families of victims of the Robb Elementary School shooting in Uvalde. Some ...

Amplified Intelligence, a source for attention measurement, has announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides ...