The platform's deep set of features and sub-features allows every ad to be unique and every campaign to stand out. Key capabilities include playable ads, interactive video, branded games, and much ...

Too often, the ad spot is given less attention than the spot placement, programming the ad for failure. None of us — the consumer, the client, or the rep — wants to be disappointed by an ad that doesn ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

In the dynamic world of digital marketing, Google Ads remain a cornerstone for businesses aiming to reach their target audience efficiently. However, a challenge that many marketers face is ad fatigue ...

According to a Spencer Stuart study, the average tenure for chief marketing officers at leading U.S. consumer brand companies is 41 months. The median tenure of CMOs at 100 of the most-advertised ...

Adfonic, the smarter buying platform, today announces a partnership with IQzone, the mobile advertising solutions company, to enable advertisers to run IQzone's Postitial post-app ad units. By ...

TL;DR: Discord introduces Orbs, a new digital currency earned through Quests by engaging with ads and streaming games, redeemable for exclusive cosmetic items and Nitro credits. This ad-driven ...

The data, presented to the Advertising Research Foundation, charted the propensity to fast-forward through an ad depending on emotional engagement on a second-by-second basis. Ads that failed to hook ...