Hybrid vehicles have been sold in the U.S. for 17 years since the launch of the 2000 Honda Insight and Toyota Prius, and their value proposition compared to conventional alternatives has in many cases ...
Mohan, Bhavya, Pierre Chandon, and Jason Riis. "Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes." Journal of ...
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