An icon in the shape of a lightning bolt. Impact Link Microsoft has become the latest tech giant to announce it's cutting workers. The company's decision follows layoff plans at other industry titans, ...

If you’re like me, you leave email subject lines for last. In short: They’re difficult to write. You need to keep them short and sweet but still make sure that they scream “read me!” How do you do ...

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

One of the most effective ways to build links today is digital PR. No other tactic gives you the opportunity to earn links from authority top-tier publications, at scale. So long as you develop a ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

If you're like most professionals, you probably write dozens of emails a day but barely think about the subject line. It's an afterthought that you add just before you hit send. If so, you're making a ...