A funny yet poignant ad for Extra gum is tapping into a lot of people’s dreams about post-pandemic life. The new commercial, called “For When It’s Time,” takes place “sometime in the not so distant ...

When was the last time you bought a pack of gum? As people stayed home, took fewer trips to the grocery store and severely cut back on travel such as flights, plenty haven’t purchased chewing gum ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 21 hours 2 min ago 21 hours 2 min ago By Asa Hiken - 21 hours 15 min ago 21 hours 33 min ago By Jon Springer - 1 day ...

A "dangerous" TV ad showing a woman chewing gum while playing football has been shown the red card. Watchdogs upheld two complaints from viewers who feared the ad for Wrigley's Extra might encourage ...

The “Chew It Before You Do It” campaign highlights how taking a moment to chew a piece of gum before doing, saying or acting, can be the difference between an easy situation and one that isn’t, the ...

An epic new commercial for Wrigley’s Extra brand gum that celebrates the end of the COVID-19 pandemic in 2021 is giving cooped up viewers all the feels — in a way that only a gum advertisement could.

Created by Billington Cartmell the campaign aims to bring to life the product’s intense flavour with the supporting lines ‘Ever made out with a watermelon?’ and ‘Ever had spearmint electrify your kiss ...