This year is all about the “full bush in a bikini” trend. And while I appreciate the pro-pube positivity—especially as pubic hair protects the genital area from bacteria and STIs, and hair removal is ...

“Women should get a Brazilian wax as soon as the hair growth reaches ¼ inch (the length of a grain of rice),” says Jenkins.

European Wax Center is offering first-time guests a free wax service. Free wax options include bikini line, underarm, nose, ear, eyebrow, eyebrow tint, or partial back wax. First-time customers can ...

For years, professional waxing was positioned as the only “right” way to achieve long-lasting smoothness. Lately, however, ...