GE's latest ad spot features Jurassic Park's Jeff Goldblum. He's no longer a mathematician, but he sure knows a lot about the future of lighting. Source: General Electric via YouTube I've written ...

A great way for advertisers to have viewers remember their client's product is to use laughter. Just ask Geico, which had an insanely popular commercial in 2013 featuring a hump-day-loving camel. You ...

If the point of an advertisement is to clearly and concisely explain a product and its value to you, the customer, than this totally bonkers ad for GE light bulbs featuring Jeff Goldblum and abject ...

GE's back with a brand new invention: a light bulb linked to your phone. No, GE didn't rush out and hire supermodel Gisele Bundchen; apparel maker Under Armour already beat it to the punch. Instead, ...