When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Google announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your optimization score, so it is easier to locate. Google said ...

In a data-driven business landscape, leaders rely heavily on analyzing company metrics to make informed decisions. However, understanding the multiple factors and points to consider when interpreting ...

As the year ends and a new one begins, leaders everywhere reflect on their leadership over the past twelve months and set goals for the future. This process carries unique significance for ...

Our use of data and statistics has been ever-growing within the articles that we write at The Athletic, drawing upon different metrics to highlight strengths, weaknesses, or patterns observed in a ...