Just like every club in your bag, a putter’s feel and performance are manipulated with various materials, with one goal in mind: to help you play better golf. It's always intriguing to me how one of ...

Can artificial intelligence help golfers make more putts? That’s what Odyssey, Callaway’s putting division, is aiming for when it comes to the company’s new Ai-One and Ai-One Milled putters, which it ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Odyssey officially introduced its new Ai-One and Ai-One Milled putters Wednesday ...

Welcome to Wall-to-Wall Equipment, the weekly gear wrap-up in which GOLF equipment editor Jonathan Wall takes you through the latest trends, rumors and breaking news. Xander Schauffele’s 6-footer will ...

TaylorMade’s new Spider ZT Black putter combine zero torque with high-MOI, updated alignment options and an an all-black finish.

WHAT YOU NEED TO KNOW: LA Golf, the company with tour players Bryson DeChambeau and Dustin Johnson as members of the board and design consultants and famous for its high-end graphite shafts designed ...

While 2025 marks the 25th anniversary of Titleist's legendary Pro V1 golf ball, savvy gearheads will remember 2025 also marks 20 years since the introduction of Scotty Cameron's original Studio Style ...