Just like every club in your bag, a putter’s feel and performance are manipulated with various materials, with one goal in mind: to help you play better golf. It's always intriguing to me how one of ...

Can artificial intelligence help golfers make more putts? That’s what Odyssey, Callaway’s putting division, is aiming for when it comes to the company’s new Ai-One and Ai-One Milled putters, which it ...

GolfMagic tests the heel-shafted variant of L.A.B's popular zero torque mallet to see if it lives up to the hype.

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Odyssey officially introduced its new Ai-One and Ai-One Milled putters Wednesday ...

When judging putters for the Golf Digest Hot List, one of the key criteria is feel. That makes sense for a club you use approximately 30 times per round and in a manner where the feel resonates in ...

WHAT YOU NEED TO KNOW: LA Golf, the company with tour players Bryson DeChambeau and Dustin Johnson as members of the board and design consultants and famous for its high-end graphite shafts designed ...

While 2025 marks the 25th anniversary of Titleist's legendary Pro V1 golf ball, savvy gearheads will remember 2025 also marks 20 years since the introduction of Scotty Cameron's original Studio Style ...