If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how to ...

During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...

Smart Bidding, Performance Max, and responsive search ads (RSAs) can all deliver efficiency, but only if they’re optimizing for the right signals. The issue isn’t that automation makes mistakes. It’s ...

Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer brand-safe creative. AI Max for Search is globally available in beta.

Google Ads is testing new ways to maximize budget utilization and hit volume goals during planned or last-minute promotions. There are a few new options Google is testing, including promotion mode, ...

Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...

Just ask Google. No, seriously: that’s the name of tech colossus’s newest ad campaign, “Just Ask Google,” which is playing everywhere from TV spots to movie theaters. We wish we were kidding. The ad ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...