Automated bidding in Google Ads promises to simplify campaign management and boost results – but it’s not foolproof. With the right bidding strategy, you can take control, optimize performance, and ...

Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you ...

Google will soon introduce "Journey Aware Bidding" in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads ...

Google released its “biggest” update to bidding in more than a decade on Wednesday at Marketing Live 2025. Smart Bidding Exploration, a feature that uses AI within Google Ads, will now offer what ...

Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said this is the "biggest update to bidding in over a decade." Smart Bidding Exploration aims to pursue less ...

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended ...

Google Ads is rolling out its new Smart Bidding Exploration bidding update to some advertisers. At Google Marketing Live, Google called this its "biggest update to bidding in over a decade." ...

Maximize your revenue with Google Shopping ads by mastering bid management. Learn effective strategies for optimizing and adjusting bids in this comprehensive guide. Google Shopping ads can be a ...

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

Are you wondering how to stop overpaying for Google Ads? You're not alone. Many businesses struggle with ad spend that isn't getting the return they expected . Google search ads operate on a ...

The countdown to Google’s antitrust trial has begun. If you’ve been waiting your whole live for nerdy ad tech jargon like “header bidding” “dynamic allocation,” “SSPs” and “unified pricing” to become ...