Google’s domination of the online advertising market appears to have stalled since Amazon last year became the third-largest digital ad platform in the U.S. behind the Google-Facebook duopoly. Search ...
A report from Bloomberg suggests Google getting ready to take another run at retail giant Amazon with a renewed determination to conquer ecommerce. Ecommerce is a “division [Google] has tried and ...
Unlike rivals, Google hasn't benefitted from the pandemic boost to online spending. A top Wall Street analyst says it's time to change that.
Google added a new section of their developer pages focused on best practices for ecommerce websites. The new pages are aimed at developers but are equally useful to any ecommerce site publisher that ...
Google Shopping Actions aims to give Amazon some competition — while it shows promise, it still has a ways to go. In March 2018, Google introduced “Google Shopping Actions,” an update to its earlier ...
Performance Max is a wonderful advertising technology, but it comes with a significant downside: All advertisers receive the same advantage. Everyone can access the thousands of data points Google ...
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