While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to an overwhelmed consumer.

The decorations are down. Your tree sits forlornly on the curb. A credit card statement has arrived and, like a financial ...

Coca-Cola is doubling down on AI. On Nov. 3, Coca-Cola released its latest “Holidays Are Coming” ads on YouTube, and for the second year in a row, some of them are generated with artificial ...

In the latest project, ‘Holiday Reads,’ the brand is letting book titles do the talking. Each execution puts books front and ...

As the weather turns colder in the aftermath of spooky season it can only mean one thing: Christmas is officially on the way. Before Mariah Carey and Wham! start dominating the airwaves, our TV ...