The perfume industry is booming — but some scent enthusiasts spray way too much. (Getty Images) How do you avoid joining their ranks? Ahead, experts share the best way to apply perfume and cologne (a ...

Think a good fragrance has to cost a fortune? Think again. The truth is, affordable scents can be just as captivating as their luxury counterparts. The secret isn’t in the price tag. It’s in how you ...

Whether you’re getting ready for school or a date, figuring out how to make perfume last longer is one of the most thought-provoking parts of getting ready. As simple as it may seem, there are caveats ...

That almost unconscious application habit—misting a little scent on your wrists and then pressing them together before reaching for your neck—is actually “very bad,” says Kurkdjian. Why? The friction ...

Fragrance isn’t just a luxury—it’s a powerful statement. Make it count! Always apply perfume directly onto clean, bare skin to amplify its scent. Your natural body heat enhances the fragrance, ...

We’ve all been there: You enter an elevator, airplane or other confined space and your senses are immediately assaulted by an overpowering, eye-watering scent that, used more sparingly, might smell ...