This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Goldman Sachs predicts that by 2027, the influencer industry will grow to $500 billion. It’s not an overstatement to say that ...

The consumer behavior of older consumers remains understudied despite the group’s large numbers and high buying power. There are over 110 million adults in North America age 55 and over, representing ...

The influencer gold rush is officially on! What was once dismissed as a pipe dream is now a legitimate career path with serious cash potential. From landing content creator jobs to making their own ...

Content marketing. Is it a real business strategy or just the latest wheeze from the online marketing community? No doubt you’ve heard that "content is king," but people often find it hard to ...