No website page or blog should ever be written without first consulting a keyword planner — an online tool that reports the search volume, competition and geographical search trends of keywords. When ...

Opinions expressed by Entrepreneur contributors are their own. How does Google Keyword Planner work? If this is a recurring question you’re typing into your search engine, you’re reading the right ...

Keyword difficulty is a metric used by SEO pros to help quantify how easy or hard it is to break into the search engine results. It gives the SEO pros a way to gauge the level of effort needed to ...