It’s called an ice bath, and it’s not for the weak, faint of heart or people who don’t like the cold. Ice baths are the hot new trend in cold therapy with a chill following. Both C-suite executives ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...

If there's one trend that stands out from the past few years of wellness, it's temperature. Whether it's ice baths or saunas, maintaining a regular degree has become embarassingly old school. But when ...

Ice baths, or cold plunge tubs, are having a moment. Exercise physiologists have studied cryotherapy, including the effects of ice as a post-exercise treatment, for decades, and emerging research ...