HE WAY CHILDREN PLAY with toys has been changing for years now. With the introduction of the toys-to-life genre, kids who would have been immersed in the world of action figures and Legos have been ...

Kids, especially boys, have developed a new taste in entertainment compared to children their age more than a decade ago. Sure, they're still interested in robot and cars and anything that goes boom, ...

With the help of the designer of Tamagotchi and Transformers toys, Jumo is trying to breathe new life into the “toys-to-life” category that combines physical toys with digital games with a new title ...

Infinite Arms is a toy-driven video game that will hook RPG fans with deep customization and strategic robot battles. This is a collectable line of robots in the style of the large Transformers. More ...

For industry veterans, the three members of development studio Jumo seem nervous. Sitting shoulder-to-shoulder at a long conference table, they make friendly, eager introductions; they hop up as soon ...

Infinite Arms its a game for toy collectors. A new outfit called Jumo, Inc. has just announced its first game, Infinite Arms. It’s described as a “connected, free-to-play gaming experience” that’s ...

Toy companies and media companies go together like peanut butter and jelly, with TV shows like Transformers and Strawberry Shortcake launching along with toy lines that went on to sell millions. In ...

Forbes contributors publish independent expert analyses and insights. Andy Robertson reports on technology & digital play. Even scratching the surface of Infinite Arms, and at this stage that's all we ...