No matter how you measure marketing influence, no matter the tweaks made to methodology over time, no matter the sea-change across the marketing landscape itself, the chief marketers being “inducted” ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

Trust-driven human interactions remain central, yet they increasingly coexist with non-human counterparts in ways consumers now accept as natural ...

In this article, we replicate and extend Eisend's (2008) pioneering work on first-person effects (FPEs) in the context of scarcity appeals in advertising, using "influence of presumed influence," a ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...