Payless taught fashion influencers a lesson about shoes by opening a fake store that sold Main Street kicks at Madison Avenue prices. Payless ShoeSource held a fake launch party in Santa Monica, ...

Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that’s who. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called ...

(LOS ANGELES) — A handful of fashion influencers paid hundreds of dollars for shoes from the budget retailer Payless after the company rebranded as the high-end “Palessi” for a day in an ad campaign.

Payless taught fashion influencers a lesson about shoes by opening a fake store that sold Main Street shoes at Madison Avenue prices. Payless ShoeSource held a launch party in Los Angeles for the ...

Discount shoe retailer Payless set up a fake luxury store in Los Angels called Palessi and stocked it with Payless shoes. Influencers were invited to check out the collection at a grand opening party.