Marketing speaks with Tyler Greer, head of strategy at Exponential, about why confidence levels in data are declining and how marketers can secure the richest, most actionable data without being ...

There has been an interesting debate this year around Big Data and marketers. On the one side, we have the evangelists -- mostly vendors -- who queue up to tell anyone in the industry and others what ...

Chris Townsend, Vice President of Sales, Public Sector, at Elastic, discussed the benefits of a data-mesh approach, emphasizing its role in improving data agility, governance, and usability by ...

The promise of artificial intelligence (AI) is huge: large enterprises are falling over themselves to leverage almost infinite pools of data in order to unlock actionable insight that will deliver ...

This year’s UN World Statistics Day theme of “connecting the world with data we can trust” feels particularly timely. The global pandemic has put data at the heart of how the public is informed and ...