"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There are so many at-home products for frizz that promise to deliver smooth, silky hair. But nothing ...

Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

A gel of tiny keratin spheres has been found to promote hair follicle growth. Given that our bodies naturally produce keratin, the research highlights the potential application of using keratin ...

Keratherapy, led by owner and CEO MJ Irani, redefines keratin haircare with KERABOND™ tech, offering lasting strength, shine, and sustainability for all hair types without compromising health. Keratin ...

Wondering how to do a Brazilian blowout at home? Discover step-by-step guidance and expert advice for salon-quality results ...

To put it lightly, my relationship with my hair has always been… complicated. Aaaaaand I hated it. People who wear their natural hair out daily, embrace the lifestyle, I love and adore you. I so badly ...

If you’ve recently gotten a keratin treatment like a Brazilian Blowout, it makes sense that you’d be researching keratin-safe dry shampoos. According to Maya Smith, founder & CEO of The Doux, ...

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People who get keratin treatments select formaldehyde-free options because they think these products provide better protection for their hair, scalp and lung health. The products use alternative subst ...