Blood is no longer blue for Kotex. A new ad campaign for the Kimberly-Clark Corp. brand is using a realistic-looking red fluid, rather than the ubiquitous antiseptic-blue liquid, to represent ...
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For the last several years, brands have worked to normalize ...
The launching of a new range of sanitary pads called Kotex from the stable of Kimberly Clark was launched Oriental Hotel, Lagos at the weekend. According to Kemi Saliu, the company’s Marketing ...
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