At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...

Do your kids love Legos? What about you? The City of Killeen Public Library will host LEGO Day, a free-building experience ...

Neat idea, but with no mention of a dev kit it's another sign of Lego's descent into designing nothing but fun on rails Not ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

New Lego sets for adults and kids launched at Amazon to kick off 2026. Shop the best new Lego sets on Amazon, including Lego ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

Start the new year off with fun Lego sets. The best Amazon deals on Lego sets include Lego flowers, Star Wars characters, ...

The LEGO Group truly took the UN’s resolution to heart in the best way. On June 11, 2025, it put the planet in “play mode” by building incredible experiences in Boston, Berlin, London, and Shanghai.