Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

A yellow LEGO duck had another LEGO block with a black body and transparent material attached to it. After shaking the duck 2 ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The Lego Group has unveiled its Smart Play system, which uses “Smart Bricks” and “Smart Tags” to bring Lego sets to life. The ...

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will ...