LEGO 'SMART Bricks' will roll out in LEGO Star Wars sets as early as March 2026, per LEGO's official press release. In barest ...

The creative ethos at Bugatti has always been about pushing boundaries. From the pioneering performance of the Veyron to the ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

LEGO’s Botanicals collection continues to sprout fresh interest among fans of creative builds and decorative displays, with a ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The LEGO Group has introduced LEGO Smart Play, a new platform, powered by the LEGO Smart Brick, that enables builds to react ...

Get building with the Lego Classic Creative Brick Box (10696). SAVE 49%: As of May 14, you can get the Lego Classic Creative Brick Box 10696 for just $17.99, down from $34.99. That's a 49% discount ...

"Build your own R2-D2, Chopper (C1-10P), QT-KT, R5-J2 and invent droids with the LEGO® Star Wars™ Creative Play Droid Builder set (75392). A unique family gift idea for boys and girls and any fan aged ...

Lego is such a dominant part of the children’s toy market that it is surprising to discover that it has been over three decades since it last released an ad. Parents might feel that Lego is everywhere ...

The LEGO Classic Medium Creative Brick Box with 484 Pieces and super reviews is on sale for only $21.19 (reg. $34.99) at Amazon right now! This set includes LEGO bricks in 35 different colors as well ...