A 7-year-old girl recently wrote a letter to the maker of LEGO complaining about gender stereotypes, and after the note went viral, the toy company took notice. Little Charlotte Benjamin was ...
For Limor Fried, a hardware hacker and leader in the booming maker and do-it-yourself movements, there was never a question of waiting for someone else to jump in and do a better job of inspiring ...
SALT LAKE CITY -- Once considered by some to be an all- boys club, LEGO Group is trying to appeal to girls with LEGO Friends -- a line of the toys marketed specifically to the fairer sex. LEGO debuted ...
A 7-year-old girl reportedly wrote a letter to Lego asking why "there are more Lego boy people and barely any Lego girls." The letter, dated Jan. 25, was posted on The Society Pages, a website run by ...
Lego, the Danish manufacturer of colorful plastic bricks, has finally caved, er, responded to years of feminist carping over supposed gender stereotyping in its “minifigures” and now has a boxed set ...
If you build it… well, maybe Lego will produce it. That’s the idea behind the Lego Ideas project, which made a big media splash last month when TV fans everywhere learned a fan-designed Lego Golden ...
Remember the stereotype-busting, heartwarming 1981 Lego ad featuring an adorable Lego-loving (gasp!) little girl? Well, her name is Rachel Giordano and she’s all grown up,working as a naturopathic ...
Lego doesn't call itself a toy company for boys. But look at the company's website, and its products are clearly geared towards boys' love of combat and action. There's Lego Star Wars, Lego Indiana ...
A 7-year-old girl recently wrote a letter to the maker of LEGO complaining about gender stereotypes, and after the note went viral, the toy company took notice. Little Charlotte Benjamin was ...
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