Typical marketing instruments – such as colour coding and scale – are being used to influence consumer purchasing behaviour, argues EDA board member Valentina Zanetti. Mars, amongst others, does not ...

Now that pharma has prevailed in free-speech legal battles concerning off-label marketing, it’s pushing the FDA to relax its regulations—and drugmakers believe the first step should involve sharing ...

Historically consumers have often passed over “store brand” products in favor of familiar and popular CPG brands they have cherished since childhood. However, this all changed in 2020 as many popular ...

ROCHESTER, N.Y., April 01, 2025--(BUSINESS WIRE)--Semify, a leading white-label SEO engine, has launched a new ROI of white-label marketing calculator designed to help marketing agency leaders ...

BOULDER, Colo. & TORONTO--(BUSINESS WIRE)--North American consumer engagement agency Match Marketing Group announced today the launch of two new agencies – Public Label and Match Retail – in a ...

Despite U.S. Federal Drug Administration regulation of the approval and use of pharmaceutical products, "off-label" marketing of drugs (for purposes other than those for which the drug was approved) ...

The lawsuit was under seal for several years while the Justice Department also looked into the claims before deciding whether to join the suit, something it has done with many other whistleblower ...

Opinions expressed by Entrepreneur contributors are their own. Business growing pains — it’s one of those problems many entrepreneurs love. However, being stretched too thin by a growing client list ...

Headquartered in La Crosse, WI, Inland Label and Marketing Services is a leader in the label and printing industry. Since our beginning in 1903, Inland has grown to become one of the top independently ...