Content marketers know that infographics can drive website traffic, because they know that visual content tends to be good at engaging audiences marketers are trying to attract. It stands to reason, ...

ReviMedia, an online lead-generation firm, just released an infographic summarizing the trends and developments in the lead-generation industry. It offers an overview of the industry, along with ...

Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping to drive revenue and ensure sustained growth. In fact, some 85% of B2B marketers list lead ...

Lead generation is the marketing process of attracting and engaging potential customers for a service or product, mainly to create a sales journey. In contrast, lead nurturing focuses on developing ...

Interestingly enough, we recently featured the input of some experts on what marketers have to do when using webinars for lead generation. According to ClickMeeting the average webinar has 28 ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

While more than one third (36%) of those surveyed by Kentico have a lead scoring system in place, almost the same number (37%) are not using lead scoring. According to this infographic from the ...

The latest research from Oktopost has found that more than 80% of B2B leads and conversions came from LinkedIn. Twitter was second main source of conversions with 12% of leads converting from Twitter, ...

In today's hyper-connected marketplace, mastering omnichannel lead generation is not just advantageous; it's essential for business success. I've observed firsthand the transformative power of ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Lead generation companies are businesses that help identify, sort and contact high-quality leads on your behalf. These leads will match your ideal customer profile, and with the help of a tailored ...