An anthropomorphic bunny enjoying papads in the company of humans may seem like something out of a fever dream. But ask any millennial or a gen xer and they will tell you about one of the most ...

Did you know the ‘karram kurram’ crunch that you enjoy at every meal is brought to you by an all-women team, who tirelessly hand-roll the papads day in and day out? Swati Paradkar, president of Shri ...

Does the jingle ‘Karram Kurram Kurram Karram’ ring a bell? The Lijjat Papad ad campaign in the 1990s featuring a muppet bunny created history in more ways than one. But that is nothing compared to the ...

The story of Lijjat Papad is one of female empowerment The staff of Shri Mahila Griha Udyog, the organisation that produces the famous Lijjat Papad, pack rolled papadums at one of the organisation's ...

In the heart of India's entrepreneurial journey lies a tale of determination, unity, and women's empowerment that transcends generations. Lijjat Papad, a beloved household snack, isn't just a culinary ...

Everyone enjoys 'rags to riches' stories and everyone likes tales of stupendous success achieved through sheer determination. The story of Shri Mahila Griha Udyog Lijjat Papad is all that and much ...

The fairytale success of Lijjat Papad - a multimillion dollar venture founded by seven women in a crowded Mumbai tenement in 1959 with seed capital of 80 rupees ($1.10) - belies its revolutionary ...