Product line pricing refers to the practice of reviewing and setting prices for multiple products that a company offers in coordination with one another. Rather than looking at each product separately ...

What will they do in the wake of New Line's disappearance? The absorption of the high-powered label into the Warner Bros. fold is triggering a radical shake-up among foreign distributors who had ...

One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these consumers have of the company's products ...

Opinions expressed by Entrepreneur contributors are their own. Expanding a product line and scaling a business can be a challenging but rewarding process. Nevertheless, it is a complex process that ...

After 30 years at Preformed Line Products Co., Robert Ruhlman still loves going to work. As the company’s chairman, president and CEO, the third-generation leader understands the importance of taking ...

CLEVELAND and PROSTĚJOV, Czech Republic, April 1, 2019 /PRNewswire/ -- Preformed Line Products (NASDAQ: PLPC), a global leader in critical infrastructure products and services, today announced that it ...