This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed ...

The end goal is to create a marketing ecosystem that uses AI intelligently and where technology amplifies human insight ...

Stay ahead with Campaign's clear, current, and constantly updated guide to the industry’s key trends and forecasts.

Krista Dalton, Elizabeth Drori, Megan Stroud, Joon Silverstein, and Eric Hirschhorn were recognized by Inc. as Best in ...

Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.

You have a product you believe in, a few early users, and a website that feels… quiet. You know you’re supposed to be “doing ...

Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

CarMax lowers prices, trims margins, and increases marketing to boost used-car sales after declining revenue and earnings in ...

The move is designed to more closely align Disney's marketing teams across its far-reaching businesses - from film, ...

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