Overview:  Fewer tools win. B2B teams perform better when platforms are connected and purposeful, not stacked without a ...

EXCLUSIVE: Artificial intelligence giant Palantir and global marketing and communications firm Stagwell Inc. announced a new partnership on an AI-powered marketing platform for clients. The new AI ...

That number gets even higher for the marketing industry. By one measure, 61 percent of creative and marketing professionals use AI for their work, including analytics, content creation, strategy, and ...

INDIANAPOLIS--(BUSINESS WIRE)--Backstroke, the generative AI email marketing platform for e-commerce brands, today announced $2.8 million in new growth funding led by Allos Ventures, with continued ...

As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI ...

Do marketers need to completely rethink their search strategies, or is AI search optimization simply a complement to ...

For the past year, marketers have been increasingly focused on utilizing GenAI as a creative assistant. A 2024 report from the American Marketing Association showcases that nearly 90% of professional ...

Forbes contributors publish independent expert analyses and insights. Andrea Hill is a multi-industry CEO covering business & technology. Despite $30–40 billion in enterprise investment in generative ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results ...