Maybelline's Colossal Curl Bounce Mascara is a great shout if straight lashes are your personal nemesis. The curved brush ...

Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Mulvaney to promote its concealer.

The ire of conservative consumers has now focused on makeup brand Maybelline for partnering with trans woman and biological male Dylan Mulvaney for a recent makeup ad. To celebrate Mulvaney’s gender ...

A relaunch of the iconic tagline that debuted in 1991 is part of the L’Oréal-owned brand’s marketing to Gen Z. L’Oréal-owned Maybelline joins a growing list of marketers that are dipping into the ...

Which Brand Truly Nails The Perfect Shade Range? Mars and Maybelline lipstick are two highly prominent brands preferred by ...

The Maybelline Beauty app adds 12 AI-powered ‘digital makeup’ looks for Teams Enterprise users to apply during meetings. The Maybelline Beauty app adds 12 AI-powered ‘digital makeup’ looks for Teams ...

Maybelline has come under fire for using a bearded man in a beauty campaign, even though the cosmetics multinational has done so in the past. Maybelline recruited Ryan Vita, a self-described makeup ...

In the early 2000s, having a lip-plumping gloss — like the Too Faced Lip Injection Extreme Lip Plumper or the DuWop Lip Venom — was like carrying around liquid gold. Not only did the formulas leave ...

The following is a guest post from Brad Fay, chief commercial officer of Engagement Labs. Cosmetic lovers have a firmly fixed idea of what their "holy grail" products are. Items such as primer, a ...