In a recent study published in the Proceedings of the National Academy of Sciences, researchers examined the impact and success of social media advertisements worth $40 million in influencing the ...

Retail media is now the fastest growing ad-supported digital platform. (Photo Illustration by Kena Betancur/VIEWpress/Corbis via Getty Images) The fastest growing ad-supported digital media channel is ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

There may be no bigger scramble in business right now than the race to dominate retail media. What was a relatively new concept just a few years ago has now been brought to the forefront of the ...

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...

Some shoppers are warning others about the real price behind some enticing sponsored advertisements likely flooding your social media feed from companies you may have never heard of. Clothing and ...

With median CPMs in the two-dollar range, digital display and out-of-home transit shelter ads), are the most cost-efficient of any major advertising media, according to a new analysis being released ...

Retail media networks are expected to be a significant source of growth and opportunity for platforms and retailers in 2023. According to eMarketer, 40.7% of China’s digital ad spending in 2022 went ...

New Delhi: The Central government on Monday announced a 26 percent hike in advertisement rates for print media and introduced a premium for colour advertisements, aiming to strengthen the sector amid ...

New Delhi, Nov 17 (PTI) The government on Monday said it has decided to increase print media advertisement rates by 26 per cent. This will yield several significant benefits, both for the government ...