Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize

Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of ...
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Will Men’s Makeup Ever Go Mainstream?

(Bloomberg Businessweek) -- In his wide-leg gray pants, black cashmere top and leather jacket, French TikTok star Bách Buquen looks very much like someone who’s just spent three weeks jet-setting from ...