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Lego designed its new interactive smart brick

How Lego designed its new interactive Smart Brick

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other.

· 11h · on MSN

Lego Smart Play hands-on: Using Smart Brick technology to get kids to play together

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Lego’s New ‘Star Wars’ Smart Brick Sets Look Like a Big Risk

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Lego announces high-tech upgrade that will change how you play

Lego has announced a new high-tech innovation that will change the way you interact and play with the classic building sets.

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Lego Unveils Interactive Smart Brick

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What does the new Lego Smart Brick actually do? Here are 3 ways it seriously upgrades your models

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CES 2026: Live updates on Lego, Samsung, NVIDIA, Dell and more

Lego unveiled its new Smart Brick technology, and NVIDIA showed off its latest AI announcements for autonomous cars.

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Lego Smart bricks know you’re playing with them in new range of Star Wars sets

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Amarillo Brick Convention features LEGO, displays and millions of bricks

11hon MSN

LEGO Says Smart Brick Is 'Here to Stay,' and Responds to 'Questions and Concerns' Around Abandoning Non-Digital Play

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play.

Yahoo

How Battle Brick Customs carved out a space for military collectors

In the vast world of building block toys and military collectibles, few brands focus with as much intent and care as Battle Brick Customs. Based in Atlanta, Georgia, the company produces custom-built, LEGO-compatible military sets that blend playability ...

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Lego Smart Brick Hands-On: The Unknown Play Experience Is a Feature, Not a Flaw

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets?