Some women arrive with perfectly contoured cheekbones and precisely drawn brows. Others show up with barely a trace of makeup ...

In a world where beauty routines can feel more like full-time jobs, a quiet shift is happening. Call it skinimalism, the clean girl aesthetic, or just common sense, but minimalist beauty isn’t just a ...

Full-on glam is a look typically reserved for special occasions - a night out on the town, a cocktail party or a birthday celebration. There’s even a slang term, “birthday makeup,” that refers to an ...

I've always found joy in makeup—the creativity, the freedom, the thrill of the transformation. But one thing I have found anything but joy in is removing my mascara. There's something endlessly ...

Celebrity makeup artist Nina Park shared Hailey Bieber’s newest look in an Instagram post. The model wore minimalistic makeup from Rhode Beauty and stunned the internet with zoomed-in shots of her ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. But wait, there’s more. Merit has also introduced two other ...

Merit Beauty, founded by entrepreneur Katherine Power in 2021, is on the cusp of its fifth anniversary in 2026. Here, the ...

The host revealed her beauty routine on an episode of her podcast 'Not Gonna Lie with Kylie Kelce' Kevin Mazur/Getty Kylie Kelce is sharing her no-fuss-glam secrets. On the latest episode of her ...