These pastes get their name from their vibrant purple tint. “Purple toothpaste works by using purple dye to neutralize any yellowish stains or coloration on the teeth,” explains Rhonda Kalasho, DDS of ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

The shift from basic white or gel toothpastes to a variety of modern options has made the simple act of brushing teeth more complicated. The three popular types of toothpaste available today are white ...

If we want a brighter, whiter smile, a good-quality whitening toothpaste can help. Generally considered a gentler alternative to professional whitening treatments and using a good at-home whitening ...

At-home teeth whitening products may not always be as effective as treatments you get at the dentist’s office, but these over-the-counter (OTC) picks may help you come closer to your whitest teeth. We ...

If there’s one thing that my dentist, orthodontist and parents advised me (especially after spending a ton of money on braces), it was to stay away from whitening products. I came to understand that ...

For years, blondes have been buying up purple shampoo to “tone” their hair. The reason why is a lesson in color theory: Purple is opposite from yellow on the color wheel, so when hair starts to look ...

As a blonde, I am religious about de-brassing my hair on a weekly basis,with purple toning shampoo treatments, which work by depositing purple pigments on the hair shaft and thereby counteracting ...