For app marketers, the narrative of the last few years has been consistent—and consistently challenging. The easy wins on ...

Mobile advertising is experiencing its era of growth and possibility. In fact, the US mobile ad market will reach $169bn in 2022, accounting for 68% of total digital ad spend, according to eMarketer.

MOSCOW, RUSSIA - MAY 11, 2020: A young woman in a face mask takes a picture or video using her mobile phone in Tverskoi Boulevard in central Moscow during the pandemic of the novel coronavirus disease ...

The growing use of smartphones and tablet computers has led to a new market for application software to run on these mobile computing and communication products. Selling text or banner ads imbedded in ...

In advertising, the medium through which potential customers become acquainted with a product is among the key factors in determining the outcome of an ad campaign. Mobile advertising is a growing ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more ...

AI-powered interactive ads enable dynamic, two-way conversations directly within the ad space. Shoppers can ask questions and receive real-time, contextually relevant answers in natural language. Meta ...

Silverback Digital Marketing has announced continued refinement of its mobile app development practices, reflecting the ...

There are clear signs of prosperity whenever a system, a platform or a piece of technology has reached its maturity level. Mobile advertising is officially the fastest growing domain at the moment — ...

You could fairly convincingly argue that mobile ad spending is the one absolutely key driver of consumer technology innovation and creation today. This year, mobile ad spending in the U.S. will grow ...