We’ve seen dozens of makeup trends circulate through the trend cycle in recent years with quirky, buzzy names: take latte makeup, tomato girl makeup and strawberry girl makeup, to name just a few. But ...

If you’re anything like me, you may have noticed that our approach to applying makeup in our 50s, 60s, and beyond is quite ...

The start of 2025 is the perfect time to refine your beauty routine with simple, impactful hacks. These practical tips can help you achieve radiant skin, healthy hair, and strong nails without ...

A speedy way to look refreshed and put together in mere minutes sure sounds like a dream. Yet while the 3-minute makeup challenge sweeping social media might sound great, it also seems hard to pull ...

Laura Geller, the OG makeup queen and brand founder, also happens to be a woman in her sixties who knows exactly how to make mature skin look radiant. She is the master of the mature skin glow-up—and ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Graham’s routine includes the Merit The Minimalist Perfecting ...