Dos Equis is reviving its super popular ad campaign featuring its fictional character “the most interesting man in the world.

The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole ...

And along with the campaign's return is its star actor Jonathan Goldsmith encouraging a new generation of drinkers to "Stay Thirsty, My Friends." ...

For Heineken USA, Dos Equis’ parent company, the return is a calculated bet on brand storytelling in a fragmented market. In ...

Dos Equis began teasing the character's return on Jan. 8 through a series of unbranded videos depicting his boring life in ...

In a marketing push that kicks off with a new 60-second spot airing on ESPN during the College Football Championship Game, Heineken’s Dos Equis has rehired Jonathan Goldsmith to play the Most ...

The relaunch comes during a transitional period for Heineken, as days earlier, the CEO Dolf van den Brink announced he would ...

After nearly a decade, Dos Equis® is bringing back The Most Interesting Man in the World® with the legendary rallying cry, ...

Step into the world of suave adventure as Dos Equis unveils the legendary "Most Interesting Man in the World," captivating audiences with his daring exploits and irresistible charm. Billie Eilish ...