Neuromarketing uses different techniques to understand how our brains and bodies react to marketing stimuli. Neuromarketing is a field that combines neuroscience, psychology, and marketing to ...

Marketers have long moved on from years of splurging on bus stop bench advertising and expensive events sponsorship deals to simply promote their brand. Nowadays, the marketing norm is to spend as ...

Much of the classic market research advice applies to consumer neuroscience as well – but the emerging field also features unique challenges. The further development of the field will depend on ...

Imagine walking into your favorite store. As you stroll through the aisles, a particular product catches your eye. You feel an inexplicable pull toward it, almost as if it’s calling out to you. You ...

Any political pollster will tell you that answers can never be better than the questions that prompted them. The same is true in marketing research. Badly planned consumer surveys and focus groups ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. In early Greek theatre, disapproving audiences sometimes ...

In the current era of hyper-personalisation, brands seem to be on the search for advanced methods to gain ‘deeper’ insights into consumer behaviour. As customer patterns evolve, the integration of ...

Philip Harris does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Neuromarketing, written by Patrick Renvoisé and Christophe Morin in 2002 and revised some 10 years ago, carries a message that will still come as a surprise to most marketers—in particular those who ...

Neuromarketing is a field that combines neuroscience, psychology, and marketing to understand how our brains work when making buying decisions. It goes beyond traditional surveys and focus groups, ...