What is Neuromarketing, and it it a fad, or is there some proof in the digital pudding? We've asked marketing experts to share their thoughts. Personalization is now a fundamental feature of any good ...

Neuromarketing emphasizes that emotions play a primary role in consumer decision-making. Emotions generate a deeper response in the brain The world of marketing has undergone a profound transformation ...

Neuromarketing, or consumer neuroscience, is the study of the brain by evaluating neural and physiological signs to help understand consumer behavior. It is a delicate balance of marketing, ...

Let's start with a story. To analyze the effectiveness of its TV commercial storyboard, Makro, an international digital and in-store retailer, asked neuroscience research firm Neurensics to conduct an ...

Neuromarketing, written by Patrick Renvoisé and Christophe Morin in 2002 and revised some 10 years ago, carries a message that will still come as a surprise to most marketers—in particular those who ...

Have you ever wondered why people click on certain search results or buy things online? Google is always trying to understand how people search, so they’ve made many changes to how their algorithms ...