When we learn a new skill, our brain forms new connections between the neurons. The more we do the new skill, the stronger ...

1. Reduce friction. Make the desired behavior easier than the old one. Adjust meeting practices, deadlines, and norms to support new routines. 2. Shape environments. When the cues around people ...

Real change begins with repetition — often so small it barely registers as effort. These tiny actions, repeated consistently, ...

A new trend has offline hobbies replacing phones amid the new year mindset, backed by the science behind changing and ...

Want to change your behavior? How about your consumers’ behavior? A new Georgetown study reveals how overlooked cues are the ...

Making intrapersonal or behavioral changes in one’s life is challenging. Humans are, by nature, creatures of habit and tend to resist change because it is uncomfortable. Yet we sometimes also become ...

Breaking free from cigarettes doesn’t require willpower alone. The human brain possesses remarkable plasticity that allows for complete rewiring of smoking associations, transforming a deeply ...

Humans are social creatures. Behavior spreads through social networks, and being observed encourages consistency—as does ...

Humans and most other animals are known to be strongly driven by expected rewards or adverse consequences. The process of acquiring new skills or adjusting behaviors in response to positive outcomes ...

Our brains have an extraordinary ability to adapt and learn, a process known as neuroplasticity. From navigating a new city to mastering a new skill, neuroplasticity allows us to reshape our neural ...

You’ve probably heard that it takes 21 days to form a habit, but if you’ve tried this before and failed, you’re not alone. The truth is, most people get the 21-day rule completely wrong. They think it ...